It’s been a fact of life in every business we’ve ever worked with or for that market research budgets are always stretched. There is always a list of things you want to do which goes way beyond what you have budget for. Interestingly, there’s usually a list of stuff you are doing that you could…
One ambition behind many briefs we receive is to use direct employee – consumer connection to help realise a company’s ambition to truly put consumer centricity at the centre of their culture. We obviously fully support that and have a lot of experience in achieving that ambition. It’s so important that phrases like ‘consumer is…
We were ready to pop Back in the other lifetime that was February 2020 we had fantastic plans. A new UK client had asked Mingle to get their sales and marketing teams better connected with champagne consumers. With a decent amount of experience in the drinks sector this was right up our street. One key element…
We launched the Mingle Speakeasy to take our customer connection activities fully online
It’s awards season – that time of year we watch millionaires, dressed in designer clothes, fly around the world in search of praise while at the same time (earnestly and without any hint of irony) sharing their views on topics such as economic, racial and sexual inequality or the climate crisis. Joaquin Phoenix was being…
This is an ambush! You’re getting consumer connected whether you like it or not! When we are discussing consumer connection activities with potential clients, one topic often comes up. After unbridled positivity and excitement about what could be achieved with an engaging, effective programme of consumer connection, a fog suddenly descends over proceedings. The, up till then,…