The Insight Ambush

This is an ambush!  You’re getting consumer connected whether you like it or not!  When we are discussing consumer connection activities with potential clients, one topic often comes up.  After unbridled positivity and excitement about what could be achieved with an engaging, effective programme of consumer connection, a fog suddenly descends over proceedings. The, up till then,…

Five things a spreadsheet cannot do

We live in a world of increasing data automation.  Dashboards, trackers, numbers, numbers.  Important?  Yes.  Critical we’d say.  But are numbers enough?  What about, say, actually meeting a customer?  To generate better, more fully rounded and holistic human understanding.  When we move on from ‘Big Data’ the next phase will be ‘Big Humanity’.  Why?  Because…