If you’ve not experimented with AI then you should. It’s amazing. Mind-blowing even. Also, as someone who may work in the knowledge industry and may have the word, ‘intelligence’ in your job title, you must realise that your career is at risk. The big bosses are already smelling a cost saving opportunity to replace you…
It’s been a fact of life in every business we’ve ever worked with or for that market research budgets are always stretched. There is always a list of things you want to do which goes way beyond what you have budget for. Interestingly, there’s usually a list of stuff you are doing that you could…
There is an area that is quickly gaining significant attention and growing interest in academia and commerce – CURIOSITY. We’re delighted and encouraged by this. Curiosity is defined in many ways, some call it an attribute or a need, a desire, a behaviour or a value. It is certainly multi-dimensional which is why is straddles…
I started my career at a well-known and well-loved British fashion and foods High Street retailer. The world has moved on and they are now not only on the High Street but out-of-town, online and around the world. What is interesting is that, at the time, they did not survey customers. They said they knew…
A recurring insight The ‘best of both’ insight has underpinned change in so many categories. Do you want the enjoyment, taste and social inclusivity of a pint but still want to be able to drive home at the end of the night? Here’s low alcohol beer. You want the wholesome goodness of brown bread but…
Turn off your Garmin I went out for a bike ride this week. It was my first ride in a couple of months and my first ride in over 5 years where I didn’t turn my Garmin on. For those of you not aware, a Garmin is a tracking device that connects to apps like Strava…
We’ve Broken Through! OK, we’ll get the bragging out the way up front. Last week we were over the moon to find out we’ve been selected as a finalist in AURA Insight’s BREAKTHROUGH AGENCY category. It’s an award given to the agencies that have had the biggest impact following their first presentation to the AURA members. …
One ambition behind many briefs we receive is to use direct employee – consumer connection to help realise a company’s ambition to truly put consumer centricity at the centre of their culture. We obviously fully support that and have a lot of experience in achieving that ambition. It’s so important that phrases like ‘consumer is…
Throughout the pandemic we at Mingle have been volunteering to help our local communities. It’s proved incredibly rewarding. Many, many volunteers report that they feel better about themselves and think they benefit more by giving of their time than the people they are trying to help. With this thought in mind, Mingle was recently approached…
We were ready to pop Back in the other lifetime that was February 2020 we had fantastic plans. A new UK client had asked Mingle to get their sales and marketing teams better connected with champagne consumers. With a decent amount of experience in the drinks sector this was right up our street. One key element…