Turn off your Garmin I went out for a bike ride this week. It was my first ride in a couple of months and my first ride in over 5 years where I didn’t turn my Garmin on. For those of you not aware, a Garmin is a tracking device that connects to apps like Strava…
We’ve Broken Through! OK, we’ll get the bragging out the way up front. Last week we were over the moon to find out we’ve been selected as a finalist in AURA Insight’s BREAKTHROUGH AGENCY category. It’s an award given to the agencies that have had the biggest impact following their first presentation to the AURA members. …
One ambition behind many briefs we receive is to use direct employee – consumer connection to help realise a company’s ambition to truly put consumer centricity at the centre of their culture. We obviously fully support that and have a lot of experience in achieving that ambition. It’s so important that phrases like ‘consumer is…
We were ready to pop Back in the other lifetime that was February 2020 we had fantastic plans. A new UK client had asked Mingle to get their sales and marketing teams better connected with champagne consumers. With a decent amount of experience in the drinks sector this was right up our street. One key element…
We launched the Mingle Speakeasy to take our customer connection activities fully online
It’s awards season – that time of year we watch millionaires, dressed in designer clothes, fly around the world in search of praise while at the same time (earnestly and without any hint of irony) sharing their views on topics such as economic, racial and sexual inequality or the climate crisis. Joaquin Phoenix was being…
This is an ambush! You’re getting consumer connected whether you like it or not! When we are discussing consumer connection activities with potential clients, one topic often comes up. After unbridled positivity and excitement about what could be achieved with an engaging, effective programme of consumer connection, a fog suddenly descends over proceedings. The, up till then,…
If we were given a pound for every time we’ve heard the phrase – “we need our insight generation and decision making to be far more AGILE” we’d be millionaires. Well that’s not strictly true, we’d actually have a few hundred pounds I guess, but that’s not quite as sensational. Either way, it got us…
At Mingle we are notoriously bad at judging office dress codes – Craig has been known to rock a black turtle neck on occasions which is a sight to behold whereas Morgan usually plays in the smart-casual territory, failing dismally at either and, as a result, looking like a cross between Jeremy Clarkson and James…
The “moment of truth” has been an important phrase in marketing for a while. First coined back in the day by P&G if we remember correctly (yes, we are that old). It started with the first and second moments of truth, the FMOT and SMOT respectively. P&G loved a good acronym! I can always remember…