The Insight Ambush

This is an ambush!  You’re getting consumer connected whether you like it or not!  When we are discussing consumer connection activities with potential clients, one topic often comes up.  After unbridled positivity and excitement about what could be achieved with an engaging, effective programme of consumer connection, a fog suddenly descends over proceedings. The, up till then,…

Just speak… human

Hearing your customer’s voice “Plain English”, “consumer speak”, “describe it so your grandmother could understand”. Hopefully we’ve all been in meetings where someone has, quite rightly, reminded us to consider how people in the real world, not sat in the four walls of our organisation, would actually talk about or refer to our brand, product…

Welcome to Mingle

Welcome to the first ever Mingle blog post We’ll be aiming to write these regularly, covering everything from what Mingle are up to, what we’ve seen that’s interesting in the worlds of customer connection and research, to our top tips on best practice.  Hopefully, they’ll all be worth a read and please do comment and…