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Monthly Archives: February 2019

Is our ‘insight’ becoming sterile? Time to inject some reality?

UncategorisedBy Morgan Arnell15th February 2019

15 years ago I could have written that headline with ‘sterile insight’ alluding to the lack of life or excitement in market research. The days of dull data tables, death by PowerPoint or focus groups with as much life as the local morgue! (I’m not sure it was that bad really – I’m just trying…

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