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Daily Archives: 12th March 2019

Be there at the moment of truth!

UncategorisedBy Morgan Arnell12th March 2019Leave a comment

The “moment of truth” has been an important phrase in marketing for a while. First coined back in the day by P&G if we remember correctly (yes, we are that old). It started with the first and second moments of truth, the FMOT and SMOT respectively. P&G loved a good acronym! I can always remember…

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