Applied Curiosity

There is an area that is quickly gaining significant attention and growing interest in academia and commerce – CURIOSITY.  We’re delighted and encouraged by this.  Curiosity is defined in many ways, some call it an attribute or a need, a desire, a behaviour or a value.  It is certainly multi-dimensional which is why is straddles…

Tribal Knowledge

I started my career at a well-known and well-loved British fashion and foods High Street retailer.  The world has moved on and they are now not only on the High Street but out-of-town, online and around the world. What is interesting is that, at the time, they did not survey customers.  They said they knew…

The Best of Both

A recurring insight The ‘best of both’ insight has underpinned change in so many categories.  Do you want the enjoyment, taste and social inclusivity of a pint but still want to be able to drive home at the end of the night? Here’s low alcohol beer. You want the wholesome goodness of brown bread but…

Giving is Taking

Throughout the pandemic we at Mingle have been volunteering to help our local communities.  It’s proved incredibly rewarding.  Many, many volunteers report that they feel better about themselves and think they benefit more by giving of their time than the people they are trying to help. With this thought in mind, Mingle was recently approached…

Do You Suffer From Oughtism?

It’s that time of year again when many of us sit down and write a list of New Year’s Resolutions.  All full of good intention.  I’m sure we share many the of the same; eat healthier, exercise more, lose weight, save more, drink less…  Some of us will achieve some of them, many of us…

Five things a spreadsheet cannot do

We live in a world of increasing data automation.  Dashboards, trackers, numbers, numbers.  Important?  Yes.  Critical we’d say.  But are numbers enough?  What about, say, actually meeting a customer?  To generate better, more fully rounded and holistic human understanding.  When we move on from ‘Big Data’ the next phase will be ‘Big Humanity’.  Why?  Because…

Fake news and patient-centricity

There’s been a lot of accusations of fake news in the media recently.  You may have heard.  So, I thought I’d jump on that bandwagon with my own accusations of fake news.  Specifically, being patient-centric.  Or, more accurately, companies claiming to be patient-centric whilst doing absolutely nothing different to back that claim up.  Many large…