What was the need? “Most of my team understand the science of ageing and frailty but we rarely get the chance to experience what being ‘frail’ actually means on a day to day basis” What did we do? What was the result? Some critical insight to inform the subtleties in communication language and how to…
What was the need? “We talk a lot about being consumer centric but I want my organisation to walk the talk” What did we do? What was the result? “This has been an inspirational way to truly put consumers at the heart of our culture”
What was the need? “We have a lot of customer data in our business but not all of us have actually been there at the unboxing ‘moment of truth’ for our subscribers. I want my teams to experience that moment first hand” What did we do? Got the entire Gousto team out into customers homes…
Getting a live virtual tour of a consumers bathroom cabinet and what it contains
Virtually sharing experiences with a consumer as they live a week without cash
Spending time with arthritis patients to understand their daily challenges
Working on a customers a stand at a trade show
Hosting a coffee morning for first time new mums
Visiting a consumer in home and washing up 3 days of dirty dishes while they watch
