It’s awards season – that time of year we watch millionaires, dressed in designer clothes, fly around the world in search of praise while at the same time (earnestly and without any hint of irony) sharing their views on topics such as economic, racial and sexual inequality or the climate crisis. Joaquin Phoenix was being…
It’s that time of year again when many of us sit down and write a list of New Year’s Resolutions. All full of good intention. I’m sure we share many the of the same; eat healthier, exercise more, lose weight, save more, drink less… Some of us will achieve some of them, many of us…
This is an ambush! You’re getting consumer connected whether you like it or not! When we are discussing consumer connection activities with potential clients, one topic often comes up. After unbridled positivity and excitement about what could be achieved with an engaging, effective programme of consumer connection, a fog suddenly descends over proceedings. The, up till then,…
If we were given a pound for every time we’ve heard the phrase – “we need our insight generation and decision making to be far more AGILE” we’d be millionaires. Well that’s not strictly true, we’d actually have a few hundred pounds I guess, but that’s not quite as sensational. Either way, it got us…
We live in a world of increasing data automation. Dashboards, trackers, numbers, numbers. Important? Yes. Critical we’d say. But are numbers enough? What about, say, actually meeting a customer? To generate better, more fully rounded and holistic human understanding. When we move on from ‘Big Data’ the next phase will be ‘Big Humanity’. Why? Because…
At Mingle we are notoriously bad at judging office dress codes – Craig has been known to rock a black turtle neck on occasions which is a sight to behold whereas Morgan usually plays in the smart-casual territory, failing dismally at either and, as a result, looking like a cross between Jeremy Clarkson and James…
Most people think that regularly spending your time with your customers to understand their lives better is a good thing. We don’t disagree. However, did you know there is a science behind why you should meet your customers? It comes down to how you learn and, more importantly, how you empathise with people. We’ve all…
The “moment of truth” has been an important phrase in marketing for a while. First coined back in the day by P&G if we remember correctly (yes, we are that old). It started with the first and second moments of truth, the FMOT and SMOT respectively. P&G loved a good acronym! I can always remember…
15 years ago I could have written that headline with ‘sterile insight’ alluding to the lack of life or excitement in market research. The days of dull data tables, death by PowerPoint or focus groups with as much life as the local morgue! (I’m not sure it was that bad really – I’m just trying…
What was unusual about my career is that I moved from the consumer industry into pharmaceuticals. It was about as steep a learning curve as a human being can climb. I was placed on a brand that relieved pain and inflammation primarily for arthritic patients. The team were amazing. Tolerant of my childlike questions. Considerate…